Sheng Tai International Announces Strategic Partnership with Swiss-Belhotel International to Elevate Malaysia’s Hospitality Landscape

MELAKA, MALAYSIA — 12 November 2025 — Sheng Tai International, one of Malaysia’s leading property developers and a major force behind Melaka’s transformation into a global tourism and investment hub, is proud to announce the signing of a Memorandum of Understanding (MOU) with Swiss-Belhotel International, a globally recognised hospitality management group headquartered in Hong Kong. This strategic collaboration marks the beginning of a long-term partnership to jointly explore, develop, brand, and manage future hospitality projects within Sheng Tai International’s portfolio of mixed-use, luxury, and lifestyle developments across Malaysia. Strengthening Melaka and Malaysia’s Position as World-Class Destinations Under the MOU, Swiss-Belhotel International will work closely with Sheng Tai International on the planning and management of new internationally branded hotels, particularly within the developer’s projects in Melaka; a UNESCO World Heritage City experiencing rapid tourism growth and investment interest. Dato’ Leong Sir Ley, Founder, Chairman and Group President/CEO of Sheng Tai International, shared her vision for the partnership: Melaka has always been a city of global importance — from its role as a major trading port in the 14th century to its position today as one of Southeast Asia’s most visited cultural destinations. With the Straits of Melaka remaining one of the busiest shipping routes in the world, the city continues to attract international attention for tourism, business and investment. Our partnership with Swiss-Belhotel International will further elevate Melaka’s hospitality infrastructure. By combining their international expertise with our commitment to forward-looking developments, we are confident this collaboration will create exceptional opportunities for both organisations while contributing positively to the communities we serve. A Shared Vision for High-Quality Hospitality Swiss-Belhotel International brings extensive global experience in hotel development and management across more than 20 countries. Their values of service excellence and innovation closely align with Sheng Tai International’s mission to create iconic, future-ready destinations for tourism, business and lifestyle. The collaboration will begin with the exploration of hospitality components within Sheng Tai International’s premium developments, including beachfront properties and mixed-use projects in Melaka and other key locations in Malaysia. Driving Tourism, Economic Growth & International Investment Sheng Tai International remains committed to supporting Malaysia’s tourism ambitions, particularly as the country prepares for Visit Malaysia Year 2026. This partnership with Swiss-Belhotel International underscores the company’s dedication to enhancing hospitality standards, attracting foreign investment, and contributing to Melaka’s and Malaysia’s long-term economic development.